INGRID is forward-facing. Looking into the future – becoming the future. This is a logo designed to represent both the AI and her company’s innovation. She is strong, inquisitive, and ready to function at the highest of standards.
The client wanted a representation of their AI program INGRID. My job was to refresh, simplify and modernize their initial rough ideas while maintaining their existing brand colours. INGRID becomes a smooth extension of their current style, easily incorporated on objects like USBs, business cards, and HUDs.