Habitat for Humanity is working towards a world where everyone has a safe and decent place to live.
This is the Heroes Campaign, which focuses on how people can become heroes through the simple acts of donating and volunteering.
This creative execution aims to give hero status to those who volunteer or donate to Habitat for Humanity. Recent pop culture trends influence this concept, as the increasing popularity of superhero culture has spread across multiple target markets, leading to a greater chance of acquiring new volunteers or donors. This concept will appeal to the target audiences’ need to appear as strong and exceptional human beings by aiding others that are less fortunate.
