Lipton Green Tea
How do we make green tea more appealing to a younger target market?
By emphasizing the health properties of the tea it opens up a whole new way to tackle the youth market, one that focuses on exercise and healthy lifestyles.
It was important to emphasize that Lipton tea supports the viewer in their journey for health and that their green tea can be a great companion in that effort.
This ad is witty. It uses a play on words and objects to make a surreal and fun image to represent the Lipton brand.